As a hobby in 2009 David decided that he would produce a magazine for Borehamwood recommending local businesses. He had 2000 copies of a 12-page A4 size printed at his own cost as the Pilot edition. At that time none of the advertisers paid. There were 40 people who advertised in this edition of which 15 of them are still with us to date. Some unfortunately have ceased trading. As we had financial constraints in 2010 following the introduction of the new coalitions cutbacks. It was decided to take a break and no publishing until Easter 2011 and the third edition came out at Christmas. We also increased the number of copies to 10,000 per edition from Christmas and have been maintained ever since.Both the editions in 2011 contained only adverts. Our fourth edition contained the first editorial of 12 articles including 2 Councilor profiles and a local personality profile. It also had reviews of books written by local authors. It came out on Easter 2012. . After this edition we started a good cause of Charity Donations and it’s our main motive to give away all profit. The very first charities that we helped were Herts Junior Chess Club, Brookside Boys Club and The Seventh Borehamwood Scouts. The fifth edition, which came out for Christmas 2012, was a 40-page edition, which we maintain to date.We hope to maintain the same. This time the chosen charities for the help were The First Shenley Cubs and The Borehamwood Flyers junior Swimming club. In 2013 we progressed and moved a step up the ladder by increasing the number of editions to three annually. We called them Easter, Summer and Christmas Editions. We were really pleased by the support we had local people and businesses. This year again we made several Charity Donations to Local Charities.
In 2014 we decided to advance further and went up to four editions annually. So in two years we went up from two to four editions annually. We cannot thank you enough for being with us through the journey. With four additions on hand we could cater to more areas in Hertsmere. We decided to go to two different areas twice a year. This ensured we guaranteed 20,000 copies to each area twice a year. As from 2014 we cover Borehamwood, Bushey, Elstree, Radlett, Shenley and selected outlets in Potters Bar, South Mimms and Ridge.
To date we have given almost £30,000 to 24 Charities or not for profit organizations. This includes three film award functions, Christmas Dinners for Mencap and BBQ for Herts Air Ambulance.
Phone: 020 8953 7132
Mobile: 079 396 70055

History of Tried and Trusted